cosmeticimagemarketing.com Blog

I’m getting more and more stress calls from aesthetic physicians saying they need help. Their phones have stopped ringing, the reception area is a ghost town and their staff is way too busy doing nothing. Help!

Ok, let’s regroup. First, we need to check your mindset – otherwise known as attitude.

Have you ever heard that saying “If you believe it’s true or you believe it’s not – you’re right?” What are you saying to yourself? Are you coming from a place of abundance or from scarcity? The aesthetic physicians who will fare better are those who believe and are open to opportunities. Open your mind and eyes to “see” the opportunities and what you can do now to combat the negativity going on around you.

By the way, aesthetic patients have not vanished. In my book /“Your Aesthetic Practice/What Your Patients Are Saying” I remind you there are many social trends driving their needs. Let’s not forget there are 76 million baby boomers who still want to look and feel good. They may need more prodding from you but their initial want is still there.

Here’s a secret in marketing. Always cater to the wants of an aesthetic patient on an emotional level. Remind them how your services will make them feel better, more alive and younger. And, stay in touch. You must build a relationship with these patients who may be rethinking and re-prioritizing their needs. Simply communicating with them regularly and letting them know their options could be enough to get them to come back.

Help your aesthetic patients see the opportunities as well. Perhaps they have backed away from more expensive surgical procedures so this is the perfect opportunity to educate them on what you can do for a lot less money and downtime (fillers and Botox). The more you connect with them now on the smaller procedures, the more likely they will be to stay with you for the bigger procedures.

Keep a good attitude – keep in touch with your aesthetic patients – keep your revenues flowing.

Have you pulled back on your promotional efforts? Or, do you see this as an opportunity to invest in your practice?

A great example of someone who understands opportunity is Warren Buffet who is buying up bargains like crazy right now because others have stepped away from the table out of fear.

The secret is to go where the money is. That means if you are even breaking even with any of your promotional efforts – keep doing them! Keep current patients coming in and attract new patients now so when times are better, they will stick with you and spend more with you.

Those who conquer tough times are the ones who get into motion and do something. This is critical because money is attracted to movement and speed. It’s not attracted to those who are scared and standing still.

Get in the game…winners embrace these challenges and do what it takes to not only weather the storm but flourish in it.