I offer a free CD and Report on my website www.cosmeticimagemarketing.com called 5 Easy Ways to Promote More Aesthetic Patients to Your Practice This Year. It’s full of helpful tips and strategies to attract more patients, get them to refer and stay loyal to you.
While the information is solid, I want to make a distinction. During these shaky economic times, you need to be much more strategic about your promotional efforts. You need to target those patients who are least affected by the craziness going on in the world or, at least, last affected by it.
Which Aesthetic Patients are Recession-Proof?
While most folks will be affected somehow, some way by the stock market collapse, the credit crunch and the housing debacle, not all will feel it the same. It will hit home hard for those who live paycheck to paycheck from companies who may go under and lay them off. It will hurt those in professions such as mortgage brokers, realtors and anyone directly linked to the falling economy.
However, those least likely affected are those who are typically more mature and more prepared by dips since they have been through it before and know the drill. They have saved for this and less prone to devastation. They have reach affluence and will not be devastated by what’s happening.
So, my advice to you is to cater to your more mature patients for now rather than sink much more time, money and effort into the younger patient who has not yet established themselves.
What Can An Aesthetic Physician Do to Weather The Economic Storm?
There is much you can do to survive and even flourish no matter what. I guarantee the answer is NOT to be nothing and wait it out. Those who proactively act will fare the best. And, since your competitors are sitting out, now is the perfect time for you to increase your promotional efforts. You can attract new patients (some of them your competitors who are ignoring them) and you can reconnect with your own patients to ensure they stay loyal to you.
Tags: Aesthetic Marketing in Slow Economy, Aesthetic Marketing to Baby Boomers, Cosmetic Patients, Cosmetic Patients Marketing
